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Sales of gift credit cards rise in the United States
During the coming holidays in the United States selling gift cards may be increased by 6% and draw up a $ 26.3 billion, as consumers, often saving for their own gifts, believe the map way to win having lost after a devastating holiday season, according to the study published on Tuesday the National Federation retailing (National Retail Federation, NRF).
But the expected 6% rise in sales of such cards is only a weak semblance of last year's boom, when consumers can spend on maps $ 24.8 billion, which is 34.1% more than in 2005, when expenditures amounted to $ 18.5 billion .
The slower increase in gift card sales are linked to the recent forecast Federation regarding all holiday sales this year are specialists believe that the pace of sales growth will slow most in five years.
It is expected that the easing of the real estate market and consumer credit crisis moderate heat. The growth rate of sales for many retailers has slowed this year compared with last, as consumers have become less spending in anticipation of higher prices for products and fuel.
"Many consumers have reduced their spending this year and expect to receive gift cards to buy something, as dreamed of a few months," explained president and head of the Federation of Tracy Mullin (Tracy Mullin).
The study, conducted by BIGresearch for the National Retail Federation inquiry found that the average buyers can spend on gift cards this year, $ 122.59, that is more than last year, when the forecast stopped at around $ 116.51.
In the poll, held from October 31 to November 7, was attended by 7982 consumers. According to the representatives of NRF, the probability of error is plus or minus 1%.